Emirates Airline, an Official FIFA Worldwide
Partner, announced that Cristiano Ronaldo, Portuguese captain and winner of the
FIFA Ballon d’Or 2013, is its newest Global Ambassador “which makes him the
second global ambassador for Emirates Airlines.” In the same press conference, held in Madrid,
the airline also premiered its campaign video featuring the football superstar
alongside Brazilian legend and fellow Global Ambassador for Emirates, Pelé.

Boutros Boutros, Emirates
Divisional Senior Vice President of Corporate Communications and Brand said: “Both
Cristiano Ronaldo and Pelé are well-known around the world.It is not only that
their names and faces are synonymous with top-quality football, but also that
they have the ability to inspire and connect with people within and beyond the
sports arena.Each year Emirates is involved in more
than 200 sports events, where fans and customers share exclusive experiences. This campaign reflects
the Emirates philosophy to go beyond
transporting people and to connect them through sports and culture.
“Cristiano Ronaldo is an icon for
this generation of football fans and is widely regarded as one of the greatest
footballers on the pitch today. He has broken records and earned awards
throughout his career. He is massively talented but he doesn’t rest on his
laurels. Instead, he works hard to continue pushing himself to new heights. This ethos, plus his ability to inspire fans
across the world is why we are delighted to be working with him.”
An official FIFA Partner since
2006, Emirates has been involved with the FIFA Women’s World Cup, the FIFA U20
and U17 World Cup, as well as the FIFA World Cup– including the upcoming 2014
event in Brazil.
Operating daily flights from Dubai
to Rio de Janeiro and São Paulo, Emirates is expected to transport over 18,000
passengers during the month-long tournament this year. The airline
connects Brazil and the South American continent to the world, facilitating
trade and tourism with air transport links beyond Dubai to the Far East,
Australia, the Middle East and Africa.
Emirates .. always the best
ReplyDeleteTotally agree :)
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