Twitter and Starbucks announced a partnership on Monday October 28 that will allow customers to exchange gift certificates by tweeting. It's called "tweet-a-coffee," and Starbucks hopes to use the program to capitalize on spontaneous acts of caffeinated generosity among friends.
All you have to do is tweet "@tweetacoffee to" and write in the handle of the recipient. Initially eGifts will only come in $5 denominations and can be redeemed by printing out the eGift or loading it to a Starbucks digital card.
More e-commerce initiatives could be coming to Twitter if the Starbucks gambit succeeds. American Express already promoted a program earlier this year that allowed its cardholders to use a hash-tag to make a purchase,
Below is an official announcement coming from Starbucks official Twitter account.
We're excited to announce @Tweetacoffee, a new way to share the gift of Starbucks: http://t.co/E9OKYKYyV8
— Starbucks Coffee (@Starbucks) October 28, 2013
And here is a tweet from @tweetacoffee that explains how you may use this service.
Now sharing the gift of @Starbucks is as easy as sending a Tweet. http://t.co/UNbkcjRX1s
— Tweetacoffee (@Tweetacoffee) October 28, 2013
They just know how to keep me away from quitting! :D