Sunday, August 12, 2012

Story behind Apple Logo being Up Side Down !

I was always wondering what is the story behind Apple's logo being up side down in so many movies ! Until I have decided to investigate and figure this thing out. I am sure many of you is also wondering about the same, specially in movies, why would Apple Inc. leave their logo to appear up side down, I mean it will affect their image right !

Well, no need to wonder any more because I have the story in my hands and I am going to share it with you guys :D

There was a time when Apple logos were upside down on the lid of Apple notebooks, until Late Steve Jobs realized this mistake. Joe Moreno, a former Apple employee, has taken to his blog to explain the story behind that upside down Apple logo on previous and/or old Apple notebooks.

Apple Inc. has an internal system called  Can We Talk? It allows all their employees to raise any question about anything and everything. So this issue was brought up to them asking for an explanation why is the Apple logo is upside down on laptops when the lid is open? Steve Jobs was confused with two categories whether to please the customers or the branding category, Why? Because Steve Jobs was always focusing on providing the best possible user experience and believed that it was more important to satisfy the customer than the people who are looking, and that's how the design of Apple logo became upside down. However, few years later Steve Jobs realized that opening the lid from the wrong end is a few seconds mistake, while having the logo upside down for others to see is a long term mistake with so many consequences. And that's why the decision was made and the logo was revised to appear upright to the people in front, but upside down to the user !

Taking this decision was a major step for Apple Inc., it's right that the design today is so much more than visual design as it stands for several kinds of design at once, such as:
  • Visual Communication.
  • Branding.
  • Usability.
  • Transparency.
But at the end, Steve Jobs as usual did the right thing by taking this very successful decision.
Hope you enjoyed reading this article !

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